Today every product is basically a service. Service design is a relatively new field in Israel. It is recognized primarily in the public sector (but not only) and its purpose is to create products services and processes for the citizen (I worked in Israel digitally under the Ministry of Economy) and resident in products and products that can be digital, but not necessarily.

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As in the user experience processes, characterization and understanding of the problem is the key, and then products are produced to provide an accurate response to the various andpoints in the processes, by treating and responding to those contact points, we are strengthening the entire process to a better service.